about us

behind the scenes

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Our story

Fall 2016

Sören, one of the founders of MNMA, was on the last legs of his master’s thesis. His girlfriend wanted to give him a new wristwatch as a present for successfully passing his exam.

The watch of choice ultimately fell on an American startup with minimalist watches after the search in German department stores was rather manageable.

Since the desired model was not available on the German market, his girlfriend had to import the watch from America. The shipping took a total of over 60 days and cost an additional 35 euros. After the watch was finally there and he proudly received it, the first impression was rather sobering. The feel fell significantly compared to the optics. The glass looked a bit cheap and the surface was scratched relatively quickly, the battery didn’t last long and the clockwork had to be readjustedevery now and then (too often).

Then Sören decided to do some research and look for watches that are really minimalistic but still have good components inside and out. The market was very small, there were always watches that had good features in some disciplines, but where the manufacturer saved on other features.

Sören thought: “It can be done better!”

He informed the other two founders, Sebastian and Benjamin, and told them about his idea of ​​creating his own watch brand. The two were immediately on board and enthusiastic about this idea, because they had to make similar experiences before, be it through fake purchases on Ebay or cracked glasses because inferior watch glass was installed.

It all happened in late 2016 / January 2017.

One brand, one vision.

This is how our vision of developing a lifestyle watch line with a minimalist look with the highest possible quality materials at an attractive price was born. We were and are still fascinated by this idea and then began, step by step, to put our vision into practice.

“As is well known, beauty lies in the simplicity of things. Because there is nothing better to express understatement than clear lines, without frills or frills. “
Because all three of us have a weakness for exciting, discreetly designed watches. That’s why we deliberately avoided creating our watch with unnecessary (design) ballast.

We have christened the essence of our work “Modern Minimalizm”. A watch that never looks classic, but gives today’s man that “special something” for all occasions and at any time.

Our team consists of Ben, Soeren and Sebastian. We have known each other for several years and are ready to put our stamp on the watch market.
Our team is so good because we complement each other so well. Everyone at MNMA has certain skills that allow us to realize our dream of our own watch brand.

If you are curious, you can find out more about our motto and our vision in this MNMA interview onschmuckblog.de, there is also more interesting information in the article about us on startupvalley and in the article in the Thüringer Allgemeine.